Ukuhlaziywa kwezimo zemakethe yezimonyo wezimonyo zemakethe yezingane: Umbono oqhutshwa idatha ngekusasa

Isingeniso

Eminyakeni yamuva nje, iqhutshwa ukuthuthukiswa emikhondweni yokuphuza kwabazali kanye nesidingo esandayo sokuzikhuluma phakathi kwezingane, imakethe yezimo zezingane ibona ukukhula ngokushesha. Le mikhiqizo ayihlangane kuphela izingane’Izidingo ze-skincare ephephile nenempilo kodwa futhi zikhuthaza inkulumo yokudala. Ngokusekelwe kwimininingwane yakamuva yocwaningo, le ndatshana ihlinzeka ngokuhlaziywa okujulile kwezindlela zokuthuthuka, ubuchwepheshe obusha, indawo yokuncintisana, kanye namathemba wokutshala imali yemakethe yezimonyo zezingane ngo-2025 kanti iminyaka ezayo.

1. Isimo semakethe nokubuka konke

Ngokokucwaninga okuvela kuCwaningo Lolwazi Lomhlaba, izingane zomhlaba wonke’Imakethe ye-COSMETICS yakhiqizwa cishe ama-US $ 1.5 billion ngemali etholakala ngo-2024, kanti kulindeleke ukuthi ikhule ibe yi-US $ 25 billion ngo-2031, inesilinganiso sokukhula sonyaka (i-CAGR) ezungeze u-8.0%

. Ngaphezu kwalokho, idatha evela ku- "China nezingane ze-skincare imboni yokuthuthukiswa kwemboni yezokuthuthukiswa kanye nombiko wesikhathi esizayo (2023-2030)" Khombisa ukuthi usayizi wemakethe wezingane’Ama-cosmetics eChina afinyelela cishe ama-RNB ayizigidi eziyizinkulungwane ezingama-1124 kanti kulindeleke ukuthi adlulele ku-20 billion RMB ngo-2031, enombala we-9.5%

. Lezi zibalo zisikisela ukuthuthuka kokukhula okunethembayo ezimakethe zomhlaba wonke naseChina, okunikeza amathuba amaningi ezinhlangano nabatshalizimali.

2. Ukuhlaziywa Kwezimo Eziyisisekelo

2.1 Izidingo Zokuphepha Ezithuthukisiwe Nezemvelo

Njengoba isidingo sabathengi sokuphepha komkhiqizo, abazali banaka kakhulu ukuphepha kwezithako namazinga emvelo ezinganeni’izimonyo. Izinkampani eziningi manje zamukela izinto zokwenziwa zemvelo neziphilayo futhi zinciphisa ukusetshenziswa kwezithasiselo zamakhemikhali. Isibonelo, imikhiqizo ayinazo ezitokisini nasemakha angenzeka angabangelwa amandla okubalwa komzimba sekuyinto eyisisekelo ekuthuthukisweni komkhiqizo. Ngasikhathi sinye, ukupakishwa kwe-eco-friendly kanye nezindlela zokukhiqiza ezinzile ziba yizici ezibalulekile zokuncintisana.

2.2 Ukwenza ngokwezifiso nokwenza okuthandwa nguwe

Ngokusebenzisa komuntu uqobo ekukhuphukeni, imakethe yezimonyo zezingane nayo idlulela ezixazululweni ezenziwe ngezifiso. Inani elikhulayo lemikhiqizo enikezela ngezinsizakalo ezenziwe ngezifiso, njengamasethi we-makeup aqoshwe ngegama lengane noma imikhiqizo ye-skincare eyenzelwe izinhlobo zezikhumba ngazinye. Lokhu okwenziwe ngezifiso akusona nje kuhlangabezana nezidingo ezihlukile zabathengi kepha futhi kusiza ama-brand ukwakha ukuthembeka okunamandla kwamakhasimende.

2.3 ubuchwepheshe obunobuchwepheshe bokushayela okuhlangenwe nakho okusebenzayo

Intuthuko yezobuchwepheshe iletha okuhlangenwe nakho okusha ezinganeni’Imakethe yezimonyo. Muva nje, izinto ezintsha ezinjenge-Augmented Reality (AR) I-Technology namadivayisi we-skincare avumela abathengi ukuthi ahlole imikhiqizo ngaphambi kokuthenga, ukuthuthukisa ulwazi lokuthenga kanye namanani wokuguqula. Ngokufaka ubuchwepheshe lobu, izinkampani azikwazi ukukhulisa umshado wamakhasimende kuphela kepha zibonisa ngempumelelo izici zomkhiqizo nezinzuzo, ngaleyo ndlela zithola umphetho wokuncintisana.

2.4 Ukubaluleka kokusebenzisana kwe-IP kanye namasu omkhiqizo

Ukusebenzisana nge-Presticleal Properties (IPS) sekuyicebo elibalulekile lokukhula kokushayela emakethe yezimo zezingane. Ubambiswano ngezithombe ezidumile, amafilimu, noma izinhlamvu zekhathuni zingakhulisa ngokushesha ukuqwashisa ngomkhiqizo kanye nokukhanga. Isibonelo, ukusebenzisana nemikhiqizo yamazwe omhlaba efana ne-Disney noma i-Barbie kuholele ekuqalisweni kwemikhiqizo enophawu lobumbano oluthuthukisa womabili umkhiqizo wokuncintisana nomkhiqizo wemakethe. Ukusungula isithombe kanye nedumela lomkhiqizo eliqinile kubalulekile ukuze uthole inzuzo yokuncintisana emakethe engenele kakhulu.

3. Imvelo yokuncintisana kanye nendawo yokulawula

Izimakethe zezimonyo zomhlaba wonke nasezifuywayo njengamanje zisesigabeni sokukhula ngokushesha, ngabadlali bemakethe ezisukela kuma-giants wezimonyo zendabuko kuya emidlalweni yasendlini efufusa ngayo ngokwazo. Eminyakeni yamuva nje, izidumbu zamaShayina ezilawulayo ziye zazisa izinqubomgomo ezifana ne- "Izingane’Imithethonqubo yokubhekelwa kwama-cosmetics, "ebeka izidingo eziphakeme zokuphepha komkhiqizo, ilebula, kanye nokwakhiwa kwawo

. Lemithethonqubo ayisekeli kuphela ukumakethwa kwemakethe kepha futhi iphakamisa izithiyo zokungena, izinkampani ezikhuthazayo ukuthi zitshale imali eningi ocwaningweni nasekuthuthukisweni.

4. Amathemba wokutshala imali nezincomo

Ngokusekelwe kwidatha kanye nezindlela ezixoxwe ngenhla, ochwepheshe bezimboni ngokuvamile balindele izingane’Imakethe yezimonyo ukuze ilondoloze ukukhula okuqhubekayo eminyakeni ezayo. Okwezinkampani ze-OEM / ODM kanye nabanikazi bomkhiqizo, kubalulekile ukuthuthukisa amandla imigqa yomkhiqizo egcizelela ukuphepha, i-eco-ubungane, kanye nokwenza okuthandwa ngumuntu ngenkathi kungubuchwepheshe bokuzama kanye nezinye ubuchwepheshe obusha ukuthuthukisa ulwazi lomsebenzisi. Ngokwengeziwe, ukugxila ekubambisaneni kwe-IP kanye nokwakhiwa komkhiqizo okuqinile kuzosiza ukukhulisa isabelo semakethe kanye nekhono lomkhiqizo weprimiyamu.

Abatshalizimali kufanele bacabangele izinkomba ezilandelayo:

• Ubuchwepheshe obusha: Tshala imali ocwaningweni nasekuthuthukisweni kwezixazululo ze-AR zama-on solutions namadivayisi we-skincare ahlakaniphile.
• Imikhiqizo eluhlaza kanye ephephile: Ukubeka phambili ukuthuthukiswa kwemikhiqizo yemvelo, ye-organic, kanye nokucasulayo okuhlangabezana nesidingo esikhulayo se-skincare ephephile.
• Ukwenza ngokwezifiso nokusebenzisana kwe-IP: Thuthukisa ukuqashelwa komkhiqizo kanye nokwethembeka kwamakhasimende ngeminikelo eyenziwe ngezifiso kanye nobambiswano ngama-IP athandwayo
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Isiphetho

Ngokufingqa, izingane’Imakethe yezimonyo ilungele isigaba esisha sokukhula emhlabeni wonke. Kusukela ngo-2024 kuya ku-2031, imakethe yomhlaba wonke kulindeleke ukuthi ikhule ngesilinganiso esingama-8% ngonyaka, kanti imakethe yaseChina ingabona i-CAGR ye-9.5% ecishe ibe ngu-9.5%. Ukuphepha, ukuqina kwemvelo, okwenziwe ngezifiso, kanye nokwenza ubuchwepheshe kuzoba abashayeli abasemkhakheni ababalulekile’ukuthuthuka. Izinkampani nabatshalizimali kufanele basebenzise lezi zindlela, bahlele ngaphambili, futhi basungule ngokuqhubekayo ukufezekisa ukuphumelela kwemakethe nokukhula kwesikhathi eside.